Verizon Visa Card offers Verizon customers impressive rewards value and service discounts.
My Role
My team worked on the full 360 integrated campaign. I worked as the lead designer under the campaign director and supporting the ACD. In collaboration with external agencies, my team oversaw marketing assets, direct mail pieces, retail placements, and email. My specific role was leading the landing page design and oversee digital asset creations.
In 30 days, there were 110k+ approved card holders.
Process
Upon receiving the brief, initial competitive analysis was done to see how other credit card companies were presenting their information. Wanting this to feel premium, I tried shying away from predictable layouts and give the card a hero moment.
Narrative
Working closely with the copywriters, we established a messaging hierarchy to tell the story of how the customer will be saving.
More ways to save
Verizon Visa Card offers no annual fees, $10 off a monthly bill, $100 sign-up bonus and no foreign transaction fees.
More ways to earn
User earns more by getting cash back on gas, groceries, dining, all things Verizon and 1% on everything else.
More rewards
At Verizon the user gets reward through not only accumulating Verizon Dollars but also Verizon Up.
Message hierarchy
Visuals design / Art direction assistant
Three words to describe the Verizon Visa Card is premium, sexy, and exclusive. It was important to capture that and have it stand out among other competitors. Inspiration came from “sexy” car commercials. Having the card emerge from darkness.
Static LP
Apply for card
To avoid a redundant CTA (call to action) throughout the page, there’s a persistent CTA that follows the user throughout the page. Once the user hits “apply” a modal is prompted. Depending on the user they will select option that best suits them.
Users
1. Already logged in, triggers consent legal, user consents, then
2. User is prompted to sign-in to their account before being able to continue.
3. User is ineligible
Final Thoughts
The process of this project was different than others. While my team usually cares for web design and digital assets, this time we were able to impact different areas of the business like retail, social, direct mail, and email. It was awesome to be able to collaborate with the experts of different parts of the business to create a cohesive and consistent campaign.
Raquel Cruz 