Client—Yelp
Agency—Class work concept
Role—UX/UI Designer
Goal
Yelp connects people with great local businesses through user’s ratings and comments. The goal was to identify new features that would encourage users to engage with the app.
Problem
After some research, we found that users are overwhelmed by a lot of information. And that they were offered up irrelevant information.
Process
The Design Thinking process was used for this project. It is effective in finding real problems so that we could focus on seamlessly useful solutions.
Solution
Develop new, convenient, and relevant features that gives users a reason to come back and engage. Features such as Yelp wallet and Loyalty Points. Additionally, the UI will be updated.
Update Visual Design
Yelp Wallet
Loyalty Points
Visual Design
Update visual design to be more welcoming. Used a muted red to be easier on the eye and update iconography.
Yelp Wallet
After user research, a pain point is how long a rushed user waits for the bill. Yelp Wallet allows users to pay without waiting for the physical bill.
Check-in
Through geotagging, when the user opens the app they will get a pop up that allows them to check-in to the restaurant. Once checked in the restaurant is able to share bills with the user.
Viewing Receipt
Once a bill is ready, the user opens up and sees notification. The user is then able to view the bill.
Payment
Upon seeing bill user completes payment by adding tip and selecting payment.
Loyalty Points
In an attempt for users to engage more with the app, Loyalty Points will reward users for frequent dinning that can be applied towards a bill at participating restaurants.
Navigate to points
To navigate to the Loyalty Points, user taps on the More tab on the nav.
Loyalty Points
Here the user sees their Loyalty Points balance. Selects how many points they want to use towards the bill. Once applied, coupon generates. Server applies to bill.
Final thoughts
Exploring new features for the Yelp app was an exciting yet daunting task. It’s easy to get overwhelmed by the possibilities. From improving existing features to creating something new and out of the box. I learned that the app as a whole does not need to be fully redesigned in order to be successful but rather that small improvements can make a big difference in the user’s experience. It was also interesting to see how much through the process and empathizing with the user’s journey.
Raquel Cruz 